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From Search Marketing to Conversation Marketing: Are Brands Still Marketing to People, or to AI?

From Search Marketing to Conversation Marketing: Are Brands Still Marketing to People, or to AI?

by CHoldcroft | Oct 7, 2026 | Digital marketing support

For years, digital marketing has revolved around a relatively familiar objective: get found, earn the click and convert the visitor. Search engine optimisation helped brands appear in Google. Paid search allowed businesses to buy visibility around high-intent...

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  • From Search Marketing to Conversation Marketing: Are Brands Still Marketing to People, or to AI?

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